Title Tag Techniques: A Call to Action

By February 1, 2012 CRO & UX, SEO No Comments

About Brad Miller

Brad Miller serves as Director of Business Development for Fathom and has more than 10 years of experience in digital marketing with expertise in search, social, analytics and lead generation. He has worked in multiple capacities throughout his career including roles in production, management, consulting, and sales. His experience brings a first-hand multi-dimensional understanding of business to the hundreds of organizations he’s worked with. Brad currently leads Fathom’s strategic partnership efforts.

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  • Hi Brad,

    Glad I found you. I agree that we need to come up with title tags that are both catchy for humans and attractive for search engines. And we should also learn not to sacrifice one for the sake of the other.

    Thanks,

    Judy

  • ILL says:

    CTA are better in the meta description then, rather than the actual title itself.

    I think if placed in the actual title they can look spammy.

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