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Fathom Core Value Stories: September Edition

By | September 27, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 11th edition of Core Value Stories:

  • Everyone a Leader, Brittany Amato (pictured lower right) – For delivering SEM results for a B2C client over the span of the last several years. Her excellent work opened the door to the largest managed spend ($1 million) in the company’s history!
  • Be the Consigliere, Jenni Ramminger (pictured bottom) — For helping various clients choose Fathom to a.) rebuild a website; b.) promote a new partnership with Intel; and c.) expand an existing program by adding new product lines every quarter.
  • Make Order from Chaos, Beth Strukelj (pictured top right) – For helping set up a simple system in Google Analytics to automatically alert Fathom specialists of significant traffic drops on their clients’ websites.
  • Reward Sustainable Results, Alan Suchan – For performing an extensive analysis on a B2C e-commerce client’s rankings, traffic and conversion rate for strategic keywords that needed a boost. The detailed analysis and recommendations helped uncover an opportunity for a valuable new service: creating new content.

To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.


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