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Fathom Core Value Stories: May Edition

By | May 9, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 7th edition of Core Value Stories:

  • Everyone a Leader, Cheryl VanJaarsveld (pictured) — For providing outstanding strategy to a client’s automated lead-generation campaign that incorporated what they were asking for without straying from our plan’s overall goals.
  • Be the Consigliere, Clinton Dugan – For quickly jumping in with informed and enthusiastic social-media consultation to help close additional business for an existing client.
  • Make Order from Chaos, Dusty Steinbrink – For being particularly helpful with two landing page projects on short deadlines, including the redesign of a microsite. Each of these projects helped increase the conversion rate and overall performance of the campaigns.
  • Reward Sustainable Results, Caroline Bogart –For facilitating the writers’ persona training for Q1, part 2 of a writing course on conversion style. This has enabled the group to produce better customer-centric writing around their respective buying cycles.

To the victors go the spoils … huzzah!


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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.


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