Ready to talk? Chat with us, request a quote, or call 866-726-5968

Main Menu

Fathom Blog

News & analysis on digital marketing & analytics


Fathom Core Value Stories: January 2013 Edition

By | January 8, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 15th edition of Core Value Stories:

  • Everyone a Leader, Jessie Ng – For initiating responsive design for email templates. She taught herself how to build and code responsive templates, tested them and set up trainings for the department. She is now building a responsive email program that will improve client results.
  • Be the Consigliere, Ted Goeltz –  For working through a challenging Joomla installation for a client with a slow website hosted in Manila, Philippines. He has helped the client’s development team get closer to solving the problem and as a result, fostered high levels of trust in the relationship.
  • Make Order from Chaos, Stephen Epple– For leading a big client’s email team through one significant challenge after another, building even stronger relationships in a challenging business environment, including department restructuring and significant changes in inbox deliverability at large.
  • The Gun Will Be There, Alan Suchan  – For jumping  in to help immediately on several SEO accounts and developing a number of strategies for Q1. Also, in the midst of one client’s site migration, his expertise was vital to ensuring a smooth transition.


To the victors go the spoils … huzzah!

No Comments


About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.


Request an Assessment

Let us take a look at your current online presence.


Get Blog Updates


Interested in Writing for Our Blog?

Tell us your idea.

For Us