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Fathom Core Value Stories: December 2012 Edition

By | January 2, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 14th edition of Core Value Stories:

  • Everyone a Leader, Tiffany Sumuel – For taking initiative and making a big impact in her short time at Fathom. She has created a great curriculum for teaching Google Analytics to SAE’s, the PPC team and countless others at Fathom. She also helped a major manufacturing client make better business decisions with her digital asset analysis.
  • Be the Consigliere, Karen Cover – For creating blog posts for an education-industry client with a distinct voice and challenging editorial demands. The fact that her content has been so good that they’re now entrusting her to create blog posts on her own is a testament to the quality of her daily work.
  • Make Order from Chaos, Bridget Barrett – For playing an integral role this quarter in the social media component of an auto industry client’s digital marketing plan. She posted, tweeted, and updated statuses for 5 of this client’s social properties, very quickly generating >800 social updates.
  • Reward Sustainable Results, Kal Fattah  – For expertly developing in-depth local analysis and strategy for a difficult client launch, including immediate action items.  Ultimately, this strategy helped the client understand and trust in our process.


To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.


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