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Fathom Core Value Stories: ‘Best of 2012′ Edition

By | February 13, 2013

Special note: This month’s winners are not for the usual monthly honors, but more like ‘best-of’ celebrities. In other words, a core value award covering the entire year of 2012.

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 16th edition of Core Value Stories:

  • Everyone a Leader, Tom Cottrill – For fixing anything that requires fixing at Fathom from the software development side.
  • Be the Consigliere, Cliff Karklin –  For initiating company-wide training in analytics and other reporting processes. Plus, for developing the company’s product offerings around analytics.
  • Make Order from Chaos, Jay Ketchaver (pictured) – For dutifully keeping Fathom’s network and its associated client services running through floods, power outages and acts of God regardless of the hour or his weekend plans.
  • The Gun Will Be There, Kal Fattah  – For constantly over-performing and taking control of local search initiatives across all eligible clients.


To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece/nephews.


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