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Fathom Core Value Stories: ‘Best of 2012′ Edition

By | February 13, 2013

Special note: This month’s winners are not for the usual monthly honors, but more like ‘best-of’ celebrities. In other words, a core value award covering the entire year of 2012.

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 16th edition of Core Value Stories:

  • Everyone a Leader, Tom Cottrill – For fixing anything that requires fixing at Fathom from the software development side.
  • Be the Consigliere, Cliff Karklin –  For initiating company-wide training in analytics and other reporting processes. Plus, for developing the company’s product offerings around analytics.
  • Make Order from Chaos, Jay Ketchaver (pictured) – For dutifully keeping Fathom’s network and its associated client services running through floods, power outages and acts of God regardless of the hour or his weekend plans.
  • The Gun Will Be There, Kal Fattah  – For constantly over-performing and taking control of local search initiatives across all eligible clients.


To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending many years serving clients as a Web copywriter, he currently leads Fathom's internal content strategy in collaboration with the sales & marketing staff and many others. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on digital marketing, including on the topics of healthcare, higher education and marketing automation. He previously was lead blogger and managing editor for YouShouldGoToSchool, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing (crazy about bachata), racquet sports, and romping with his niece/nephews.


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