Why is upping your conversion rate important?
It is one of the quickest and least expensive ways to increase leads and sales. Imagine this: if a website currently converts at 1% and “conversion optimization” increases conversions to 2%, that equates to a doubling of leads and sales.
If you want to improve your website’s conversions and generate more leads and revenue, ask yourself:
- What is the desired visitor action on a given page? Do you want visitors to make a call, complete a lead form or sign up for a newsletter?
Once you’ve identified the desired action, next identify and remove the roadblocks which are preventing conversions. Here are some common roadblocks and associated quick fixes:
- Poor page experience. User experience can be improved by logical navigation; faster page load times; prominently displayed contact phone numbers; clear and specific calls-to-action, and by following many other usability conventions.
- Form frustration. Use the least amount of required fields as possible. Statistics typically show that for each additional required field, completion rates drop 10%. Less is more!
Fathom’s CEO, Scot Lowry, is often heard saying, “A #1 ranking won’t buy a loaf of bread,” and he is correct. High rankings are only valuable to your business if they garner qualified traffic and compel visitors to take action and convert.