Fathom’s director of conversion optimization & creative, Mike Perla, took the time to write a great post on enhancing website usability over at the Conversion Conference blog. Mike says the key to converting visitors is to limit the “friction” they face. To learn what “friction” means and how your website can increase its conversion rates in a few simple steps, read the full article.
Can’t get enough conversion knowledge? Mike Perla will be presenting “Usability: Reducing Friction and Boosting Conversion” at the Conversion Conference in Ft. Lauderdale, Fla. October 9-10.
If you’re interested in attending the conference, we’ve got a deal for you. Save $100 on registration by using the discount code “FL12524.”
About Mike Perla
As Fathom’s director of conversion optimization & creative, Mike Perla heads the conversion rate optimization and website design teams. He joined Fathom in 2006 with more than 10 years of experience as a designer and developer for both online and print media. Right after joining the company, Mike led Fathom’s rebranding and was instrumental in the launching of its video production department.
Mike has managed and directed high-traffic website designs. He has also developed proprietary Flash applications and been an advocate for and skilled practitioner of conversion rate optimization, Web design, persuasive copywriting, persona development and market positioning.