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On Getting Started

Do you hear crickets? Yes? That’s OK, me too.

Or better yet, are people making fun your aspirations of being a YouTube sensation? Yes? That’s even better. You’re on your way.

Just keep producing.

“It is not the critic who counts ….  The credit belongs to the man who is actually in the arena; whose face is marred by the dust and sweat and blood; who strives valiantly…

who, at worst, if he fails, at least fails while daring greatly; so that his place shall never be with those cold and timid souls who know neither victory or defeat.” 
 
Teddy Roosevelt

Transforming Sales Leaders into Thought Leaders

It takes courage to be vulnerable…to show up and keep producing. Your role as a teacher and curator is so critical because buyers are overloaded with information. Sharing your knowledge and expertise in a scalable way through content marketing and social selling is helpful to your prospects and customers, and simultaneously builds up your trust and credibility factors.

You have the tools in your hand (e.g. iPhone 6) and access to social media publishing platforms (e.g. YouTube or LinkedIn Pulse) to build an audience of 5 or 5 million. Size does not matter. It’s the quality of your work and your ability to break through to help that matters.

Courage, Creativity, Commitment and Vulnerability in Thought Leadership

In episode #32 we dig into these topics and more:

  • Flying blind with prospects on LinkedIn
  • How to schedule, share and repurpose (step 6 of 7) to extend your reach
  • Content marketing tips from BJ Novak on Tim Ferriss on transforming from stand up to start up

BJ’s quote is brilliant and so applicable to a content marketing driven thought-leadership program.

“You can’t make each night a referendum on whether or not you should be doing it, you just have to do a bunch.”

BJ Novak

It is so important to keep producing. As I’ve heard so many times on Jon Nastor’s “Hack the Entrepreneur” podcast, you can’t produce that perfect 100th episode until you gut through the 99 bad ones.

We’re on a journey together to transform ourselves and our clients and the results will be phenomenal.

What’s holding you back from producing and publishing your knowledge and expertise? Please comment below and let’s work on it together.

Jeff Leo Herrmann

About Jeff Leo Herrmann

With a commitment to constant learning, leadership development, and teaching, I am fortunate to have a live laboratory to experiment in every day as the Chief Strategy Officer of Fathom and Show Runner for our content platform, Creating Your Unfair Advantage.Living at the intersection of Content Marketing and Social Selling enables me to be a resource to both Sales Executives and CMOs alike because I understand the dynamics of their relationship.You won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.As a Boomerang back to NE Ohio after 15 years split between Chicago and New York, and my time on the speaker-circut presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich and Milan, I have an intense appreciation for work-life synergy and the power of virtual work environments. I am also thankful for the analytical rigor of my MBA program at the University of Chicago, Booth School of Business.

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