Reaching The Community With Your Hospital Blog [Webinar]

In this webinar, we will cover the creation, execution, growth and philosophy of The Pulse, the community health blog of Wyoming Medical Group. Pulse has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms.

The blog features a mix of health tips and advice from doctors, nurses and health providers while telling personal stories of patients and staff. It allows the organization to speak directly with the community free of the filters of traditional media.

About Bill.Balderaz

Bill Balderaz, Founder of Webbed Marketing, grew the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. In 2011, Webbed Marketing was acquired by Fathom. The combined organization is one of the largest, fastest growing, and most recognized online marketing firms in the country. Bill currently serves as a member of the Fathom senior leadership team and President of Fathom Healthcare.He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies.Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.

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