Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

Search Winners from the Super Bowl

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The real winner of the Super Bowl is not decided on the field. It is settled in the digital world as players, teams, brands, performers and left sharks go head to head.

https://searchenginewatch.com/2016/02/09/who-really-won-the-super-bowl-a-consumer-search-investigation/

 

Site Quality: Google’s Major Ranking Signal Explained

There are many ranking factors in the Google Algorithm but there is one factor that it much more vague than the others and that is the “site quality” factor. I would consider this to be the most important ranking element so I recommend learning what site quality means.

http://www.link-assistant.com/news/site-quality.html

 

302 Redirects Pass PageRank!

301 vs 302? Although it is not much of a debate as 301’s tend to be the gold standard it appears as though a 302 will also pass PageRank.

https://www.seroundtable.com/google-302-redirects-pass-pagerank-21575.html

 

82% of Super Bowl Ad Searches Happened on Mobile

In 2015 70% of Super Bowl searches happened on a mobile device, just one year later that number has gone up to 82%. Not too much of a shock from those of us who are constantly reminded of the mobile domination.

http://searchengineland.com/google-82-percent-of-super-bowl-ad-searches-happened-on-mobile-up-from-70-percent-242050

 

No Emoji Allowed in Google PLAs

Almost a year after Google stopped Expedia from using emojis in their title tags it has happened again, this time in the world of PLAs.

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http://searchengineland.com/sorry-no-emoji-allowed-in-google-plas-frown-face-241894

 

Instagram Confirms Multiple Account Switching

Very soon users of Instagram will have the ability to add 4 additional accounts to their profile with the ability to easily switch between them. This is a welcome feature for those of us working with multiple properties and clients.

https://www.searchenginejournal.com/instagram-multiple-accounts/156171/

 

Google Encouraging Business Owners to Keep Knowledge Graph Info Up-to-Date

Keeping your business information correct should already be a priority so your customers know your hours and address. Now that Google is actively telling you to keep this updated suggests this is more important than ever.

https://www.searchenginejournal.com/update-google-knowledge-graph/156179/

 

Focus on Topics, Not Keywords

Stop focusing on individual keywords!. Rand Fishkin comes at us with another legendary Whiteboard Friday.

https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday

 

Key Takeaways

  • Take time to understand what Google considers to be “site quality”.  Although some of this may be common sense it is always important to align your site with Google’s best practices.
  • 301’s still appear to be the standard however using a 302 redirect appears to have no negative SEO consequences.
  • If you have a physical store make sure you keep your knowledge graph up to date.
  • Rand tells us to focus on topics not keywords and I recommend this recommendation.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

William Reed

About William Reed

William Reed is a unique leader in digital strategy. Originally from England, he has developed his 10+ years of digital marketing experience in Minnesota, LA, New York City, and Cleveland. After graduating from Miami University with a degree in mass communications, he kicked off his digital marketing career at a start-up, using his expertise to help the company grow from 4 employees to over 250 in a matter of a 2 years. Since then, he has led the digital strategy for Jo-Ann Fabric and Craft Stores before joining the Fathom family in 2013 as a senior strategist. William has experience speaking about advanced SEO strategies at Fathom's Non-Profit Digital Summit, and is excited to share his knack for digital marketing with other industry experts. When not working, this well-traveled digital strategist is an avid golfer, self-proclaimed movie buff, and spends time with his wife, daughter, and dog, Wembley.

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