Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Wix Web Sites Dropping From Google’s Search Results”

Websites powered by Wix have been dropping out of the Google Index. Google’s John Mueller has assured everyone that the issue is on the search engine’s end and they are working to resolve the issue. http://bit.ly/1K9jrd2

“Optimizing Search in the Mobile Era”

The increasing number of mobile searches is making it more and more important to have quality cross-device experiences. Use these tips to make sure you’re optimizing for desktop, mobile and everything in between. http://bit.ly/1jBRBAO

“Why Micro Moments Will Require Mobile Magic”

“Micro moments collect and use data to predict consumers’ needs, delivering answers before one even asks a question.” Utilizing micro-moments gives marketers (who deliver value) the opportunity to “create exceptional experiences that differentiate brands, strengthening the bond that consumers will have with those brands for years to come.” This first installment of a three-part series, explains what a micro moment is, exactly, and how to begin taking advantage of this new mobile frontier. http://bit.ly/1QLXwy6

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“Why Quality Content Can Help Top Rankings”

SEO industry experts expect to see content as more of a “definitive ranking factor” moving forward. According to Moz, “content is also crucial to ranking high.” With Google becoming more adept at understanding content, it makes sense that it would become a more important ranking factor. http://bit.ly/1GpUteo

“After Months of Warnings; Google Kills Their AJAX Crawling Scheme”

Google has announced that they are “deprecating their AJAX crawling proposal from 2009.” Google will still be crawling AJAX sites, but you will not need to add anything extra in order to help GoogleBot understand it. Just use the standard AJAX best practices. http://bit.ly/1M8ZbzT

“Google: Duplicate Content Issues & Panda Issues Are Two Different Things”

It is a common misunderstanding that Google’s Panda algorithm penalizes sites for duplicate content. However, although sites are penalized for duplicate content, it’s a separate issue from Panda. http://bit.ly/1GiredG

“The Definitive Guide to Google’s Rich Answers”

Looking to understand more about what rich answers are and how to take advantage of them? Take a look at this study follow-up that covers all of that and more. http://bit.ly/1MTCRZU

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“Google: Mobile Search Volume Surpasses Desktop Searches Worldwide”

Last week, it became official that Google volume is now primarily from mobile. Over 50% of searches worldwide are done on a mobile device. This has been the case in the US and other countries for several months, but it is now true globally. http://bit.ly/1QDfh2A

“Google: We May Make Your 302 Temporary Redirects As 301 Permanent Redirects”

In a recent Google+ hangout, John Mueller said that Google may “decide that at some point, your 302 temporary redirects should be 301 permanent redirects.” http://bit.ly/1jI8QjV

“Google Update October 14/15th: ZOMBIE Update Or Panda Rolling?”

It looks as though there was a significant algorithm change around October 14th. Algorithm-tracking tools were seeing huge spikes. Webmasters are unsure as to if this is simply the continuation of Panda rolling out, or if this could be a new “ZOMBIE” algorithm. http://bit.ly/1NmBoJG

“Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?”

Many of us have gotten to the point in SEO when we just don’t know what to do next. Once all of the issues have been fixed and best practices have been put in place, you tend to hit a wall. What do you move on to? Check out these growth opportunity areas! http://bit.ly/1jaE3fX

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Key Takeaways:

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • More than 50% of all searches take place on mobile devices. It is incredibly important to be fully optimized for both mobile and desktop. Otherwise, you’re missing out on a big number of potential users.
  • Micro moments are all about predictive marketing. You need to know what your consumers need (and deliver it) before they do. As more and more brands start executing this strategy, the consumers will begin to expect it.
  • Although technical factors are still the most important aspect for organic rankings, it has become clear that content is crucial to rankings. If you haven’t already made content a priority on your site, you need to! From on-page copy to resources and blogs, content is already influencing rankings and will no doubt become a bigger factor moving forward.
  • While it is fine to use 302 redirects temporarily, as time goes on, Google will start to see this temporary change as a permanent one. So, make sure you don’t forget to turn off any 302s after a period if you don’t want it to be seen as permanent.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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