Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Google to Show iOS App Content In Index By End Of October”

A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. http://bit.ly/1N8NmGY

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“How Long Tail Keywords Can Drive Traffic In Organic Search”

Keyword research and optimization is still a huge part of SEO. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. http://bit.ly/1ZghIhj

“How the Use of Sub-Domains Can Harm Your Search Rankings”

Using sub-domains can really harm your organic rankings. Whether it’s a UK vs. US domain, or completely different domains or sites, if they’re all yours and are competing to rank for the same terms, you could be your biggest competitor. http://bit.ly/1L66ani

“The Ultimate Blog Writing And SEO Checklist”

It is just as important that your blog be as optimized as any other page on your site. Make sure you’re going through this SEO checklist as you create your blog pieces. http://bit.ly/1MoDbLo

“Google Releases New Hacked Site Algorithm Impacting 5% of Queries”

Google launched a new Hacked Sites Algorithm last week, which is said to impact roughly 5% of search queries. Google has said that “users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown.” So, basically, you might go from ten results to eight or five. It will likely be more extreme at first and improve over a short time. It’s possible that this algorithm is also only going after spammy queries, but there is still some confusion around that. http://bit.ly/1GyhgQ7, http://bit.ly/1R92zbK

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“Google Accelerated Mobile Pages Project: Will It Last?”

Google is testing out a new open source project called Accelerated Mobile Pages. The new technology is SMP HTML, which is an “open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.” Though you will need to maintain two different code bases to manage it properly, it will make the mobile experience much faster. It already has support from major players such as Twitter, Pinterest, WordPress.com, Adobe Analytics, LinkedIn and more. http://bit.ly/1MoF9vr

“Google: We Don’t Recommend You Remove Content to Fix Panda Issues”

Google’s Gary Illyes has recommended not to remove content from your site that might have gotten you a Panda penalty. Instead, add more information to it and make it better. http://bit.ly/1ZgvUH8

“Link Building Outreach Platforms Compared”

There are so many outreach platforms, picking one can be a job by itself! This article does a great job of breaking down the differences in some of these platforms and recommending which would work best for your needs. http://bit.ly/1KFC4H7

“The 2015 Local Search Ranking Factors”

This year’s general ranking factor studies have already been released, now, it’s time to focus on local. This study dives into what factors correlate with higher local rankings. http://bit.ly/1d6wSkU

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • App Indexing (or Deep Linking) is here, for sure. By utilizing Google’s new App Indexing API and making sure you have Universal Links built into your app, you should start to see your app content ranking within Google. This has the ability to drive some serious traffic to your app.
  • Optimize for long-tail keywords. By targeting these terms, you are capturing searchers who know exactly what they’re looking for and intend to buy. Work with your entire team to make sure you know exactly what your customers are looking for and what they call your product when searching online.
  • Google’s newest algorithm may actually be beneficial to most sites. Google’s effort to “aggressively target hacked spam in order to protect users and webmasters” should just remove websites that have been hacked from the search results.
  • If your site is hit with a Panda penalty, don’t remove your content, make it better. However, it may still make sense to remove some pages if you’re consolidating multiple pages with the same basic content.
  • Looking to rank better locally for your business? Make sure you take a look at the local ranking factors for 2015. It covers everything from reviews, to linking signals, social signs and more.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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