Effective Blog Commenting

If you’ve read anything about SEO, you’ve probably learned that link building is a way to help your website’s search rankings. One tactic of link building that is frequently used is blog commenting.

Blog commenting, in terms of link building, means posting a comment on a blog post, while at the same time including a link back to your site. It is, in fact, a quick and easy way to generate links. But where do you find quality blogs to comment on? And what do you say when you do find them?

First, let’s find some quality blog commenting opportunities with this simple 5 step process…

Step 1) Download either the Firefox or Google Chrome web browser if you haven’t already done so.

Step 2) Visit SeoQuake.com and download and install their free plugin extension.

Step 3) In your browser, go to http://www.google.com/blogsearch

Step 4) Enter +”keyword” +comments in the search box, where “keyword” is the name of one of the keywords you would like to rank for. For example, if you wanted your site to rank for the term “dog food”, you would enter +”dog food” +comments in the search box…


Step 5) Using the SEOQuake plugin you installed, your search result should look something like this…


Of course, it may not look exactly like this, but the point is the SEOQuake plugin now shows the PageRank (PR), among other things, of each page in the search result.

It takes a minute or so to load all of the details for each page, but once it does, what we want to do now is sort by PageRank…


Once you’ve done this, you’ve now found a list of some great blog commenting opportunities!

The reason this works is because PageRank is one of Google’s quality indicators for a page. And by doing a search using a keyword you would like to rank for, you’ve found highly relevant blogs, too.

Quality + Relevancy is the magic formula when doing blog commenting, and with this process you’ve just compliled a nice, clean list of blogs that are highly targeted for the keyword(s) you want to rank for!

Now, the second question is… I’ve found some blogs, what should I say?

Here are a few DOs and DON’Ts in regards to blog commenting that you may find useful.


1) Add to the conversation. One of the great motto’s with SEO is keep it real. Read the article and read what other’s have commented already. Then, add a blog comment that is both informative and useful, while at the same time naturally linking back to your site.

2) Vary your anchor text (the text the link is composed of). If you’re building links for the term “dog food” don’t make the text link say “dog food” on every comment you make. Use your company or a product name occasionally in order to have a nice diversity of anchor text.

3) Link to your most relevant page. In our example, link to your “dog food” page instead of just your homepage.

4) Try to build a relationship with the blog owner. This could lead to an interview or other link building opportunity down the road.


1) SPAM! Posting “Nice blog, check out my site here” will have a negative impact on you and your site in a multitude of ways. Simply don’t do it.

2) Use your keyword in the name field. Sure, the name field is often automatically made into a link. However, this reeks of spam and is not recommended. Instead, naturally link to your site from within the comment itself.

3) Post something without reading the article and/or the comments. You can’t provide value unless you read word-for-word what the author is trying to say.

Bottom line on blog commenting, have a goal of providing as much value as possible. By doing so, not only will this improve the quality of links/traffic coming to your site, but it may lead to new link building opportunities from fellow commenters and/or blog authors.

About Fathom Team Member

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  • Thanks for this article but I am not sure why you say not to put keywords in the anchor text? I wouldn’t have thought it came across as spammy?

  • Webbed Marketing says:

    Great question, Liam. While using keywords in your link anchor text is always good, you don’t want to do this if the link is produced from the “name” field in the comment.

    While the search engine can’t tell that “Search E. Marketer” isn’t my real name, users can. So it’s not necessarily a spammy issue on the search engine end of the equation, but the user end. And this is a very important end to pay attention to.

    For one, blog owners are much less likely to approve of comments taking advantage of the name field in such a manner. Additionally, other users who come across the comment will likely avoid the link because the motive is quite clear.

    It’s better to be transparent with social link building. Plus, it helps build a more “natural” looking link profile, which is becoming more important with search engines.

  • Centre for kazibora says:

    Blog commenting, in terms of link building, means posting a comment on a blog post, while at the same time including a link back to your site. It is, in fact, a quick and easy way to generate links.

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