Sales-Marketing Alignment Checklist [Content Marketing World]

At this year’s Content Marketing World in September, Chief Revenue Officer Jeff Leo Herrmann and 3 other Fathomers walked an eager crowd through our sales-marketing alignment checklist. In Fathom’s “lunch n’ learn” workshop, “Helping Your B2B Sales Team Thrive in the Age of Content Marketing,” we broke down methods to trace content marketing directly to business goals and how to help sales capitalize on valuable marketing data and insights.

Get the Checklist

Download the 8-pg. Sales and Marketing Alignment Checklist to get your own sales staff taking an “audience-first” approach to prospecting and building relationships.


About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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