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7 Steps to Becoming a Great Guest Blogger

By | June 19, 2013

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There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. While you may not need convincing, it can be difficult to become a guest blogger, especially on a valuable, popular website. There are many factors that come into play when having your article picked up by a major online publication, but taking these 7 steps into consideration can increase your chances of becoming the next popular author on your favorite, most-visited website.

1. Do your research

Sometimes we tend to think that pushing our content out to as many websites as possible will increase our chances of being picked up. That’s not always the case. You should spend time getting to know the sites you would like to be featured on.

  • What type of topics do they cover?
  • Which topics seem to be the most popular?
  • Who is their audience?
  • What are they looking for?

Expressing your understanding of a site’s audience is impressive and editors want to feel that you created their content with their readers in mind.

2. Find influencers

This goes along with research. Along with identifying key publications, identify who the popular thought leaders are on these sites. Follow them on social media and monitor their discussions and overall influence. Building a list of influencers that you can build relationships with can help you establish credibility before starting to send out your content.

3. Be helpful

Now it’s time to start writing your first article. Keeping in mind the audience and influencers, you decide on a topic. The key to writing great content is simply being helpful. Following this tip should allow you to convey your expertise without being boastful or overly promotional. Since you know your audience and your industry, being helpful should come easily.

4. Don’t be afraid to be bold

Be confident in the content you’ve created! If you’re doing outreach through email, attach it to the first email you send out. Let your content speak for itself. You shouldn’t have to dive into a lengthy biography to validate your credibility.

5. Master 140 characters

While you may not always want to pitch your blogs/content through Twitter, the ability to convey an engaging message quickly can go a long way. Editors have limited time, and you need to get your point across within a few seconds. Don’t use fluff, get straight to the point, and editors will appreciate your brevity.

6. Remember the ‘Golden Rule’

If you were in the editor’s shoes, how would you want someone to approach you with a guest blog on your site? You would want to know the value in it for you. Ask yourself the question: How does your content benefit not only the reader, but also the editor? If it doesn’t, then maybe you should rethink your topic or the site you are pitching it to. Also, within your short message, communicate the benefits without being overly promotional.

7. Follow up and build relationships

So your article was posted on a site, received hundreds of social shares and reached numerous potential customers. Now it’s time to thank the person that facilitated this process and believed in your post as much as you did! Let him/her know you would love to continue to write articles that cater to that site’s audience.

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About Melissa Mathews

Melissa Mathews is a marketing communications specialist at Fathom. She is a graduate of Kent State University with a Bachelor’s degree in advertising. She currently works with Fathom’s internal marketing team, leading social media communications and online advertising. A Marketo-certified expert, she is also instrumental in helping the company generate and nurture sales leads through marketing automation.

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