Last week I had the pleasure and privilege of attending the first-ever Content Marketing World conference, held in downtown Cleveland, Ohio and chock-full of content generation professionals telling their stories and passing on their tips and strategies. It was a unique experience to be with so many other writers in one place, and yet surreal in that the gathering was not about literature or even journalism but about content in-service to marketing goals. One particular presenter caught my eye with his discussion about Internet video production techniques, and I thought I’d pass along his studied opinions and guidance.
Nate Riggs, a video entrepreneur who just landed a gig handling video marketing for Bob Evans Restaurants, used iconic images from Star Wars films to discuss how to make great web video content. In a nutshell, his Yoda-esque strategies are:
- Plan production & content ahead of the video shoot
- Continually upgrade production equipment
- Choose the right actor/talent personality for your message
- Master the art of shot composition
- Focus the content on the lifestyle of targeted viewers
- Respect the ‘attention deficit’ of “Interweb humans.” In other words, keep videos short-short-short!
- Content is King, and consistency is Queen. Developing a palatable style is important.
Now, while I heartily concur with each of Mr. Riggs points, what delighted me about his presentation at Content Marketing World 2011 is that these 7 tips are basic to Fathom’s Internet video production & marketing team already. We do them all and we have been doing them for quite awhile.
I guess it’s just nice to get reaffirmation now and again that the Force is indeed with us.