Infographics provide a visual way to represent information and a great opportunity to create highly share-able content. They are more eye-catching than a simple block of text, but can also contain key pieces of information about a anything important to your customers, including facts related to your company, product or service. They help to simplify more complex information and present it in a clear format.
When creating an infographic, it is important to consider the the kind of audience you are hoping to reach. For a more data-oriented group, graphs, charts and diagrams might be the best way to convey the information. They will probably be more interested in facts, figures and statistics than a pretty picture. This leads into the first step of creating compelling infographics: Knowing your audience.
Know your audience: The same format for your infographic will not work for all audiences. Understanding the persona of your customer is a major part of creating a successful infographic. Are they facts-driven, do they want to know benefits/consequences, or would a more emotional outreach be most effective? These are all major factors to understand before deciding what kind of content should be included in your infographic.
Create your content: Before coming up with all of the design elements and other bells and whistles, create some solid content. Figure out the key points you want to get across, compile any facts and statistics you plan to present and any client information you want to include. Think about what kinds of questions your audience might have, and give them high-quality data that will answer those questions and be useful. You don’t need to worry about order or layout at this stage, just make sure you have a solid foundation of content based on the facts you’ve gathered and your knowledge of the audience.
Organize your content: Now that you have laid out all of the facts and statistics you want to deliver, come up with the best way to organize that information. Now is the time to present organized content, with your most powerful piece of data placed at the beginning so that readers are intrigued immediately.
Be very clear with your designer: Whether it is an internal job or you are outsourcing, be very specific with what you expect from the designer. If you want the facts laid out in one section, bullets in another, or a specific illustration or other image, be sure to let them know. Or, if you don’t have a clear plan and want the designer to use creative best judgment, that is also an option. Just be mindful of what would resonate with the audience and try to offer some basic guidelines.
Share your infographic: Now that you have created a compelling infographic with facts, graphics and great content, share it! You can link back to it in blog posts, post it on social media sites, send it out in emails and newsletters, print and distribute, and share it any other way. Help your client with ideas on how to best share it with their audience.
With infographics being a more common way to share information than they were years ago, it is important to make yours stand out from the rest with quality. Select an enticing topic; do your research and organize all of your information; set clear expectations with a designer; and once created, share your infographic in as many ways as possible.