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20 Ways To Repurpose Content

By | January 25, 2011

Repurposing, or repackaging, content is a practice that almost every content writer should engage in.  Why do we repurpose content?  We might be struggling with a case of writers block, we don’t have enough time to write a new article from scratch, or maybe we’ve written a really great article that would be suited for other content formats too.  Whatever the reason is, repurposing content is a great way to breathe new life into existing content and increase traffic and links to your site.  For those wondering how to repurpose content that already exists, here’s a quick list of 20 ways:

  1. Turn a blog post into an off-site article
  2. Break up large pages of on-site content into series of blog posts
  3. Convert case studies into articles
  4. Turn on-site content into a video
  5. Transform on-site content into a PDF
  6. Re-purpose content into a podcast
  7. Create an infographic out of your on-site content
  8. Turn content into a presentation
  9. Create a quick reference guide
  10. Create blog posts out of press releases
  11. Make a Squidoo lens or Hubpage out of an existing article
  12. Take several related articles and create an eBook
  13. Take content written for one market, and tweak it for another
  14. Condense a large article into multiple blog posts
  15. Turn a PowerPoint deck into an article or blog post
  16. Update old blog posts to include recent news or examples
  17. Turn a series of blog posts about a related topic into a white paper
  18. Turn white papers into seminars/webinars
  19. Write a newsletter article from a blog post
  20. Take key points of an article and turn them into tweets

Can you think of other ways to repurpose content?  Share your ideas with us!



About Caroline Bogart

Caroline Bogart is a Senior Copywriter / Online PR Strategist at Fathom, and has been working as a copywriter with the company since 2009. She is a graduate of Miami University and John Carroll University, with a Bachelor’s degree in journalism and a Master’s degree in communications management. Previously, Caroline was a marketing communications specialist at an industrial engineering and manufacturing company. Her marketing and copywriting background in the manufacturing industry enables her to craft conversion-friendly technical and non-technical content for her clients. When not helping manufacturing companies like Akron Brass Company, Diebold and others achieve success; Caroline gets her creative juices flowing by baking and crafting.


  • Kurt Krejny

    Nice list! Placing PDFs and PowerPoints on document sharing sites like Scribd and Docstoc are another way to repurpose and distribute valuable content to help with visibility.

  • Roger Hurley

    I agree Caroline that content marketers can really leverage the effect of a simple ‘idea’. You have created an interesting list with some original possiblities.

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