PPC Hero Conference 2014 (Recap)

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. It truly proved to be a place where innovative, creative minds gathered (in the heart of Austin, Texas) to talk shop, share successes and strategize on ways to stay ahead of the digital marketing curve. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.

FathomBoothFathom was proud to have one of our own paid search experts, Alexa Feckanin, lead a session on “The Power of Enhanced Sitelinks: Bing / Yahoo.” (You can download her presentation here).

Joe Castro (Director of Paid Search), Noah Brooks (Online Advertising Specialist) and Ashley Hanna (Lead Paid Strategist) were also in attendance and met a lot of great people at the Fathom booth!

On Monday, April 28th, the show kicked off with keynote speaker Bryan Eisenberg (co-author of Wall Street Journal, Bloomberg BusinessWeek, USA Today and New York Times best-selling books) demonstrating proven methods for enhancing landing pages & increasing conversion rates.

This session was followed by a panel-packed day focused on paid search best practices and tips for optimizing campaigns. Some notable sessions included:

The afternoon keynote speaker, Brad Geddes, then discussed ad-testing in a multi-device world. In this session, he touched on the process of creating, testing and optimizing ads across multiple platforms. The night closed out with a networking session, followed by Bing’s “Bar Takeover”, which was clearly a highlight of the event!

Tuesday, April 29th, started with a bang when Chris Haleua (from Adobe) took the stage. He captivated the audience by discussing the 3×3 framework from last year’s Hero conference, going beyond bidding strategies to discuss other optimization techniques that will help innovative advertisers stay ahead of their competitors.

The rest of the day boasted 16 tactical & strategy based sessions led by industry experts, one of which was from Fathom! It also included an afternoon keynote session by John Gagnon from Microsoft. John gave attendees a look into the future of paid search, and covered the many ways technology and big data are changing the way users interact with ads, and marketers make decisions. The day was capped off by a memorable “Movie Takeover at the Alamo Drafthouse” in the famous Ritz Theater (located in downtown Austin).

Wednesday was a shorter day, featuring one-on-one sessions and group presentations. Needless to say, the event was a huge success!

As a takeaway for only those who attended the event, Fathom’s team is offering a free digital marketing assessment (complete with Paid Search, SEO and marketing automation tips and projections). If you’d like to see how small changes to your PPC, SEO or Email strategy can affect your bottom line, complete this form and we’ll get started on your assessment! This is a FREE assessment, and you are in no way obligated to do business with us – we just want to help our fellow PPC Hero connections understand where opportunity lies in their respective markets.

Thanks, PPC Hero, for another FANTASTIC conference!

Jenni Ramminger

About Jenni Ramminger

Jenni is the Director of Marketing at Fathom, responsible for strategizing and executing branding, lead generation and lead nurturing campaigns. She previously worked as a Senior Account Executive at Fathom, managing digital strategy and execution for clients in the legal, technology, and ecommerce industries. She is also Fathom’s live chat implementation expert, and leader of “Web Analytics Wednesdays – Cleveland”, an event for analytics & marketing companies in the Cleveland area.


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