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Fathom Employee Spotlight: Matt Mesenger

By | April 24, 2009

Matt Mesenger
Matt Mesenger
SEM Specialist

Areas of Specialization:
Search Engine Marketing, Link Building, Social Media, e-Commerce/Social Shopping

Leadership Role:
I am the e-Commerce leader at Fathom, which entails Google Base, Amazon, Yahoo! Shopping, etc, as well as emerging social shopping sites such as Kaboodle, Stylehive, & ThisNext. Staying on top of these sites can provide great opportunities for our SEO e-Commerce clients to help increase conversions.

Industry Verticals:
I mostly work with B2C clients, but dabble in B2B from time to time.

Best Thing About Working at Fathom:
The atmosphere is great. And the ping pong table. Iā€™m the best ping pong player at Fathom… wink wink

Most Challenging Aspect of Your Job:
I would say maintaining a level of high level focus and diligence on the task at hand while knowing there are other tasks that also require your attention.

Most Rewarding Aspect of Your Job:
The most rewarding aspect of my job involves off-site link building… when I am developing a strategy, link pitch, and following through to obtain quality links that provide value to my clients’ websites.

Education:
Bachelor of Science in Advertising with a Marketing minor from Kent State University ā€“ graduated in 2006

Professional/Community Involvement:
World Wildlife Fund, Make a Wish Foundation

Hobbies:
Running (training for a marathon at the moment, Reading, Movies

Favorite Place to Eat Lunch:
Chipotle, or anywhere someone else is willing to pick up the tab!

Favorite Quote:
“To give anything less than your best is to sacrifice the gift.” ā€“ Steve Prefontaine

On the Web:
Facebook, LinkedIn

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About Kurt Krejny

Kurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn

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