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Fathom Core Value Stories: September Edition

By | September 27, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 11th edition of Core Value Stories:

  • Everyone a Leader, Brittany Amato (pictured lower right) — For delivering SEM results for a B2C client over the span of the last several years. Her excellent work opened the door to the largest managed spend ($1 million) in the company’s history!
  • Be the Consigliere, Jenni Ramminger (pictured bottom) — For helping various clients choose Fathom to a.) rebuild a website; b.) promote a new partnership with Intel; and c.) expand an existing program by adding new product lines every quarter.
  • Make Order from Chaos, Beth Strukelj (pictured top right) — For helping set up a simple system in Google Analytics to automatically alert Fathom specialists of significant traffic drops on their clients’ websites.
  • Reward Sustainable Results, Alan Suchan — For performing an extensive analysis on a B2C e-commerce client’s rankings, traffic and conversion rate for strategic keywords that needed a boost. The detailed analysis and recommendations helped uncover an opportunity for a valuable new service: creating new content.

To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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