Fathom Core Value Stories: November Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 2nd edition of Core Value Stories:

  • Everyone a Leader, Kevin Herendeen — For working tirelessly on securing new benefits for Fathom employees.
  • Be the Consigliere, Abby Rossbach — For  helping the writing team with setting priorities, making content recommendations and meeting client expectations.
  • Make Order from Chaos, Jay Ketchaver (pictured) — For saving everyone countless hours by fixing/troubleshooting various computer/Internet issues.
  • Reward Sustainable Results, Mike Perla — For continuing to successfully organize and promote the Fathom Founder’s Day Award program (in memory of Bill Fox).

To the victors go the spoils … huzzah!


Paul Richlovsky

About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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