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Fathom Core Value Stories: March 2013 Edition

By | March 22, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 16th edition of Core Value Stories:

  • Everyone a Leader, Brittany Potter — For going through a significant transition into new accounts and roles while delivering a high level of work that has new tech clients excited to work with her. In addition, her insights have helped remove a penalty from Google on one particular client and contributed to the development of an excellent content strategy.
  • Be the Consigliere, Haley Hite  (pictured, right) —  For producing more than 150 pages in just two months as part of a comprehensive website redesign for an enterprise client in the legal industry. She has worked through the mental modeling process to craft new pages that speak to the target audience and their motivations. Both the speed and quality of her work are a huge asset to this particular client.
  • Make Order from Chaos, Dennis Rowbotham — For spending the past 2 months creating individual profit & loss statements by different groups, providing financial insight not only to management, but also to all levels of the organization. This has earned him the new title of “Master of the Pivot Tables.”
  • The Gun Will Be There, Nancy Shawl (pictured, right) — For being a master at anticipating needs. From travel logistics to new hire transitions, from special projects to vendor relations management, once she is on the job, everyone knows … it WILL get done!


To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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