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Fathom Core Value Stories: June Edition

By | June 12, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 8th edition of Core Value Stories:

  • Everyone a Leader, Joe Kneale (pictured) — For staying at a key client’s West Coast headquarters for 2 months as a Fathom employee while simultaneously developing our new digital messaging and analytics portfolio. He also took on several email marketing clients during this time.
  • Be the Consigliere, Cheryl VanJaarsveld — For launching automated lead-generation campaigns; continuing to strive for excellence in email recircs; and juggling deliverability issues.
  • Make Order from Chaos, Colleen Masters — For managing email deliverability issues after the Yahoo! filtering changed that benefited not only a key client, but also the entire email department.
  • Reward Sustainable Results, Ed Ranta — For helping at least 4 individuals with data analysis. Highlights include: bringing “great, valuable insight into our [email] recirc programs;” “improving efficiency with complex Excel problems;” and “helping [a colleague] understand factorials and develop the calculations for an energy-savings decision support tool for a client.”

To the victors go the spoils … huzzah!


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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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