Main Menu

Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


Fathom Core Value Stories: July Edition

By | July 11, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 9th edition of Core Value Stories:

  • Everyone a Leader, Kal Fattah (pictured, right) — For going the extra mile in volunteering to finish some outstanding elements in a client’s quarterly game plan.
  • Be the Consigliere, Ashley Hanna — For doing an outstanding job filling in for a colleague on maternity leave, fielding client questions and delivering results. This top-notch effort helped her colleagues maintain their peace of mind.
  • Make Order from Chaos, Nicki Goldstein — For doing a fantastic job on accounts for a culinary school and art & design school, providing valuable feedback on their campaigns.
  • Reward Sustainable Results, Sorin Bica — For helping to design and coordinate the development of a custom Facebook app for an entertainment industry client at an affordable rate. 

To the victors go the spoils … huzzah!


No Comments


About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


Request an Assessment

Let us take a look at your current online presence.


Get Blog Updates


Interested in Writing for Our Blog?

Tell us your idea.

For Us