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Fathom Core Value Stories: December 2012 Edition

By | January 2, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 14th edition of Core Value Stories:

  • Everyone a Leader, Tiffany Sumuel — For taking initiative and making a big impact in her short time at Fathom. She has created a great curriculum for teaching Google Analytics to SAE’s, the PPC team and countless others at Fathom. She also helped a major manufacturing client make better business decisions with her digital asset analysis.
  • Be the Consigliere, Karen Cover — For creating blog posts for an education-industry client with a distinct voice and challenging editorial demands. The fact that her content has been so good that they’re now entrusting her to create blog posts on her own is a testament to the quality of her daily work.
  • Make Order from Chaos, Bridget Barrett — For playing an integral role this quarter in the social media component of an auto industry client’s digital marketing plan. She posted, tweeted, and updated statuses for 5 of this client’s social properties, very quickly generating >800 social updates.
  • Reward Sustainable Results, Kal Fattah  — For expertly developing in-depth local analysis and strategy for a difficult client launch, including immediate action items.  Ultimately, this strategy helped the client understand and trust in our process.


To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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