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Fathom Core Value Stories: October Edition

By | October 10, 2012

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 12th edition of Core Value Stories:

  • Everyone a Leader, Erica Brubach — For coordinating a Q4 online marketing strategy for one of Fathom’s larger education clients. She rallied the team and presented creative ideas for content and PR to great feedback.
  • Be the Consigliere, Jessica Fretthold (pictured above) — For communicating well and fostering good relationships with key people at a key client. She also has been great at coordinating this client’s multiple projects and the Fathom staff who serve it.
  • Make Order from Chaos, Courtney Demko — For successfully starting a new long-term B2C client engagement by communicating effectively with multiple department leads for efficient workflow.
  • Reward Sustainable Results, Steve Kozak (pictured below) — For growing the video department‘s revenue over the last year, improving client retention and acquisition. This is most notably represented by a large new multi-month deal.

To the victors go the spoils … huzzah!

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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