Client Success Story: Terryberry Embarks on Expansion Project

Earlier this month, Fathom’s long-time client, Terryberry, a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs.

Managing partner of Terryberry, Mike Byam, told MLive reporter Jim Harger in an article that the expansion project “will allow us to continue to grow our brand globally and better serve our ever-expanding portfolio of clients and their unique recognition needs.” Byam’s relationship to the company is familial: His great-grandfather was Herbert Terryberry, the founder who originally envisioned the Terryberry company as a ring manufacturer.

Terryberry is an example of a business that has grown and evolved in response to changes within its industry. While it still produces top-quality rings, offerings have expanded to include not only physical items of recognition, but also apps and entire platforms and programs to help other companies provide full appreciation to their employees.

This expansion is great news not only for Terryberry itself, but also for the Grand Rapids community. With today’s trend toward overseas outsourcing, an announcement of growth plans never guarantees that a given company will remain local. Terryberry’s decision to stay in its current headquarters, however, will give an economic boost to the city.

By taking advantage of a Michigan Strategic Fund grant, which will help offset training costs for new employees, and city tax abatements, Terryberry is able to give back: The tax abatements will generate $15,000 in income tax revenue for Grand Rapids, in addition to the new jobs, which according to Harger, “are expected to average $14 an hour plus benefits.” As for the construction project, Terryberry will be investing $2.6 million into its facility, creating new office and factory space, indicating that they are here to stay. The addition will also include new machinery and the creation of an employee commons.

Fathom’s partnership with Terryberry began in 2007, and we couldn’t be more proud to have played a role in helping to get the Terryberry brand recognized. We wish all the best to our friends at Terryberry as they move forward with this very important project!

Drew Kraemer

About Drew Kraemer

Drew Kraemer currently serves as president of retail and e-commerce marketing at Fathom. Drew is a goal-oriented professional with a successful track record working with a variety of clients across all industries. He has been able to provide clients with innovative and entrepreneurial strategies to exceed their online marketing goals. Drew works with clients to integrate their business strategies into successful digital marketing strategies to increase brand awareness and drive revenue. With a focus on high ROI, he has also successfully built online marketing strategies for clients to drive revenue by utilizing paid, owned, and earned media. Drew has worked with several satisfied clients including Eaton Corporation, Brand Muscle, Speck Products, KeyBank, Bissel, Kirby, American Greetings, and YouSendIt. Drew holds a degree in Sports Marketing from Bowling Green State University and is currently pursuing is MBA at the Weatherhead School of Management at Case Western Reserve University. He is an active member of the eMarketing Association and the Cleveland Professional 20/30 Club. Drew, his wife Keri, and their daughter Brielle reside in the greater Cleveland area.

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