6 Benefits of Outsourcing Your Digital Marketing to a Local Agency

As a colleague of mine once told me, “Do what you do best, and outsource the rest to someone who does that best.” It took a while for me to fully understand this concept, but working with a team of specialists made the benefits crystal clear. While having a digital marketing team in-house has its perks, outsourcing provides several benefits that are often overlooked when trying to decide which one makes the most sense for your business. The 6 benefits below can help you determine if outsourcing is ideal for your needs:

  1. You get a team of experts, not one jack-of-all trades.

Instead of paying the salary of 1 new employee, you are paying for a team of specialists who are trained to spend your money where it makes the most sense for your business. You’re paying for results, not just effort.

  1. They’ve been there and done that.

Digital marketers have experience and are experts in their field. Most digital agencies specialize in marketing for certain industries, types of clients, or specific locations, and have a resource section full of case studies to prove their expertise. What’s better than working with people who already know the best way to achieve results for your business?

  1. They’re part of your business, without being in your business.

Digital marketing agencies are self-sufficient. With the right information and access, your digital marketing agency can plan, develop and execute on strategies that yield results. The key is trust and communication. If your team has the freedom to make changes and the knowledge of necessary details about your business, they can increase your digital presence without needing to be planted in your office.

  1. They’re motivated to succeed.

Agencies tend to be more motivated to make you look good because that, in turn, makes them look good. Marketing specialists thrive off of being able to brag about the great results they achieve. Their successes often translate into successes with other clients. Who better to work with than a team of all-stars?

  1. They’re on top of an ever-evolving industry.

Digital marketing is a constantly evolving field, and marketing agencies typically have a number of partners and relationships with other companies in the field. These connections help them know when a big and important change is coming. It doesn’t hurt to go hipster and do something before it becomes cool.

  1. Long-distance sucks!

Working with a local company can be much more fulfilling than working with a big-city name. Just like personal relationships, it can be frustrating and difficult to work long-distance. Having an agency near your city gives you the opportunity for a more personal relationship. You can easily meet in-person to discuss big decisions, get familiar with the faces of your team and even attend events together. And often times the relationships can open doors to other opportunities too!

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See where to invest your marketing dollars in 2015.

Maren Dickey

About Maren Dickey

Maren is a Digital Solutions Specialist. She's been with Fathom since 2014. As an undergrad at Kent State University, she worked for 2 years at IdeaBase (previously The Tannery), the school’s student-powered marketing firm. She is now working on Fathom’s manufacturing team, providing market research, analyzing websites and providing data to drive digital strategy.

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