Why Digital Marketers Have an Advantage in Resume Writing

 

No matter how much experience a marketer may have, it is still common to get freaked out by resume writing.  I spend a lot of time teaching people how to write good resumes and have found that digital marketers have an advantage.  This advantage comes from the fact that principles vital in digital marketing are also vital in resume writing. Read on to learn the digital marketing fundamentals that you can use to craft the perfect resume.

 

Content is King.  One of the most wide spread myths of resume writing is that you need to keep it to one page.  What is concerning about shortening a resume is that nowadays content is king in resumes. With every cut you make to shorten your resume, you are cutting vital content that could be what gets you an interview.  Resumes should be as long as it takes to tell a concise but complete story of why you are qualified for the position you are applying to.

 

Your resume is your one shot to convince someone they should invest more time in getting to know you. It is vital you have a strong content strategy for your resume.  Start by asking yourself what type of job you are seeking.  Then create a resume full of content that tells the story of the success and career growth you have had doing the skills needed to fulfill that type of job (note- do not lie or exaggerate!)  If there are multiple types of jobs you are trying to land, it is important to have multiple resumes to highlight the correct skills. For instance, someone may be qualified to be both a project manager and a marketing strategist. That person should have two types of resumes. One that highlights the project management projects and roles they have had and another one that highlights their digital marketing success.

 

As you create multiple forms of your resume its time to truly channel the digital marketer in you and remember about the Importance of Keywords. Most resumes are looked at by either robots—application tracking systems set up to look for certain words or phrases—or a HR representative who often times doesn’t have experience with digital marketing and is working off a job description keywords. In both situations, it is all about keywords.

 

You want to make sure you repeat important keywords and use multiple versions of the word. For instance, you can’t assume that by having Marketo on your resume the robot or recruiter will know that means you have Marketing Automation experience. It is important you include both keywords. Include them as you talk about the position you were in and include them again in your skills and tools sections. By doing this, you will be sure your resume is tagged as someone actually qualified for the job you are applying to.

 

Now that your content is on point, is it time to think about User Experience.  Just like you want to optimize a website or landing page to help the customer navigate to a conversion, you want to optimize the format of your resume.  On average, corporate job openings attract 250 resumes.  Of those, only a small percent—maybe 6-10 candidates—will be called.  The average recruiter spends 5-7 seconds looking at a resume. You have a very short window to prove to them to spend more time on you. Optimize your resume to impress them instantly.

 

To optimize your resume, start by thinking about the real estate “above the fold”.  When spending 5-7 seconds on a resume, recruiters will not scroll down on the page if they don’t see something that tells them they should.  This “above the fold” space is vital to use correctly.

 

Start by not wasting space with large fonts for your name, address, and email. Next, kick your education experience to the bottom of the resume.  If this is important to a job you are applying to, they will scroll to the bottom to see your education.  Then it is time to ditch the objective.  Objectives are typically generic statements that say little about who you really are.  Swap the objective for a skills section.

 

Once the space “above the fold” is in order, it is time to make sure the rest of your resume is in shape.  Plenty of digital marketing research shows that most people don’t spend more than a few seconds reading a page—the same goes for your resume. You can combat this by providing concise bullet points instead of paragraphs. Also, be sure to keep your formatting consistent.  And of course, proof read, proof read, proof read.

 

Resume writing should not be the nerve-wracking event most people make it out to be.  If you channel the digital marketer in you, you will be able to create a resume that has a high conversion rate and leads to a sold ROI.

 

 

Elizabeth Lynch

About Elizabeth Lynch

Elizabeth is responsible for recruiting employees and executing professional-growth programs once they arrive. She established and maintains Fathom’s Leadership Development Program, in addition to handling HR issues and conflict management. In her former position as the director of email marketing operations, she was responsible for the growth, retention and maintenance of all email marketing clients, in addition to managing a group of 12 account executives, marketing specialists and programmers.Elizabeth holds an Executive MBA from Weatherhead School of Management at Case Western Reserve University. She also holds a BA in psychology from Miami University of Ohio.

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