YouTube Refreshes Design, Ways to Engage with Your Audience

By December 8, 2011 Blog Feed No Comments

If you are an avid watcher of videos on YouTube, I’m sure you’ve noticed quite a few changes to the way you experience the Web’s second-largest search engine over the last few days. As part of YouTube’s effort to remain the best place to discover, share and watch videos, there have been several exciting product updates. YouTube now offers you the ability to upgrade your Brand Channel for viewers around the world to see in the updated design.

New YouTube Channel Design

No one will see your Channel in the new design until you click the blue “Click here to try the new channels design” button on the top of your Channel; you may also switch back to the old Channels design by clicking the “Switch Back” button in the Appearance tab of the Edit Channel menu on your new Channel. You may switch back and forth as many times as you would like over the next three months. You can also earn more about the new design in the YouTube Help Center.

In addition to Channels, YouTube has launched a new homepage, refreshed the visual design of the site, and introduced YouTube Analytics. The new Homepage enables viewers who subscribe to Channels like yours to access your latest content and activity. YouTube Analytics (formerly YouTube Insight) has a simpler design, more engagement metrics, and greater speed so that you can better understand how your audience engages with your videos and Channel. You can access YouTube Analytics directly from your YouTube account.

These features have been implemented to help you better achieve YouTube success. YouTube is open to feedback so that they may improve the experience for you and your audience – you can submit your thoughts in the blue feedback link inside of the new design. And as always, you can contact the online video professionals at Fathom with any of your questions by visiting

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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