This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter

Does the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? There’s a solution—and it’s simpler than you think.

On this week’s episode of Publish or Perish, podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Though Salesforce is traditionally known as a Customer Relationship Management system, its Chatter application encourages streamlined collaboration across an organization. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings.

Listen to this episode of Publish or Perish to hear Jon and Jeff’s 5 Tips for Leveraging Salesforce Chatter—or find an overview of the conversation below.

5 Ways Chatter has Made Us More Productive

  1. Building Groups

Similar to Facebook, you can build groups in Chatter. We advise building groups along the lines of team (e.g., sales), affinity (e.g., content), and social interests (e.g., volleyball). As a medium sized organization, we have different sized groups, ranging from including our entire company to private one-on-one groups.

The benefits of Chatter groups all come down to one major quality: the conversations stay in one place and in one group. These conversations don’t get drowned out by other voices like they might in a Facebook newsfeed. Additionally, the conversation is still at the top of the fold the next day, not buried by newsletters and prospecting emails.

  1. Knowledge Sharing

Chatter allows individuals across an organization to share information such as articles or presentations in one collective space—whether on a group or in the general thread. Even if this information is posted in a group, the groups are typically set to public, allowing for cross-group knowledge sharing. Once information is posted, users can participate in threaded dialogues and share to other groups.

  1. Emphasizing a Single Form of Truth

By using the left rail of a Chatter group, you can reinforce a single form of truth within that group. The left rail of Chatter groups acts as a navigation area, including a description of the group and an area to hang important files. This allows everyone to look at the same agenda and dashboard every time you’re communicating through a group. The left rail functions as a modern version of the company bulletin board, but you can have a tailored bulletin board for every group.

  1. Expressing Appreciation

Chatter includes customizable badges in their newsfeed, which allow users to easily thank people in a unique way. This kind of appreciation becomes contagious and helps people to show appreciation—and be appreciated.

  1. Increased Security

Because Chatter is tied to the important CRM functionalities of Salesforce, it’s very secure. Our IT leadership loves Chatter for this reason. Plus, there’s a much less likely chance of falling victim to the class ‘Reply-All’ email mistake.

If you’re not using Chatter, ask your admin why or get in touch with Jeff and Jon to learn more about the benefits of Salesforce Chatter. Ready to get started with Chatter? Listen to the Publish or Perish podcast to the get the full details on cutting down on the slack in your system.

Victoria Grieshammer

About Victoria Grieshammer

Victoria Grieshammer is the Marketing Coordinator of Content Development at Fathom. Formerly, she was the Head of Marketing on the Fathom Manufacturing team. Victoria joined Fathom as an Associate Copywriter after graduating from Allegheny College with degrees in English and Psychology. Her previous experience includes e-commerce copywriting at Little Tikes and coordinating social media campaigns for small businesses, giving her a varied background in digital marketing. When she’s not at Fathom writing and learning, you can find her jogging around Cleveland or reading a book. You can also find her on Twitter at @Vgrieshammer1.

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