Webbed Marketing, a social media marketing and search engine optimization company based in Columbus, Ohio, is increasing its focus on healthcare social media and SEO, with the addition of Joshua Platt, as a senior account manager, and training presentations for healthcare professionals.
Webbed Marketing COO Amy Marshall leads Webbed Marketing’s VisiOne services, which focus on social media strategy and research for healthcare organizations, and other complex systems. The goal of VisiOne is to identify, investigate and analyze social communication strategies for a business’s online presence.
Marshall will share her SEO and healthcare expertise at Strategic Health Care Communication’s “Top Search Engine Optimization Strategies for 2011” on Thursday, April 7. The live audio conference will address if your hospital, pharmaceutical company, medical supply company or other healthcare-related organization is getting the website traffic it deserves. The presentation will focus on if businesses are attracting the right audiences to key service line information for their company, which is a vital measure of the success of a site. Marshall will address the latest search engine strategies to drive important audiences to a website.
Webbed Marketing also expands its healthcare expertise with the addition of Platt, who will be joining the team as a senior account manager. With his extensive background in healthcare marketing, public relations and account management, Platt will be an ideal fit with the agency, especially with his experience serving healthcare clients and his passion for the industry.
“Webbed Marketing is a leader in online marketing,” Platt said. “The service offerings are a key component of interactive marketing. If customers cannot find a company, product of service provider, it may as well not exist. The growing size and importance of social media is an exciting development, and one I’m thrilled to have the opportunity to be involved with.”
Platt has more than 15 years of experience in journalism, marketing, public relations and business development, with a focus on the healthcare industry. Not only has he been a reporter and producer for local and national newspapers, magazines, TV, radio and web news outlets, but he was also a veteran of two Web start-ups, working for CBS New Media and NBC Internet. Most recently, Platt worked in corporate marketing, sales promotions and account management/new business development for two of central Ohio’s largest multimedia production firms where he worked with large healthcare related organizations.
“I pride myself on my ability to learn about clients’ business strategies, and to balance their needs against Webbed Marketing’s service offerings,” Platt said. “I have worked with a wide range of clients, including non-profit organizations, small businesses and large corporations across numerous sectors, including technology and healthcare. Now, I’m excited to combine my knowledge of video production with my growing knowledge of online marketing; the integration of video and SEO/SEM is of particular interest to me.”
Platt lives in Westerville, Ohio with his wife and two daughters. He is a member of the Board of Trustees for the Westerville Public Library and Westerville Library Foundation. In addition, he is a new, but enthusiastic, recreational cyclist, and will be riding in Pelotonia this year. He is attempting to complete his first “Century” (100-mile ride), while raising money to combat cancer.
For more information about Platt and Webbed Marketing visit http://www.webbedmarketing.com.
About Webbed Marketing
Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visithttp://www.webbedmarketing.com for more information.