Video Production Tips: A Blast from the Past

By September 14, 2011 Blog Feed One Comment

If you’ve been watching me nerd out about Google Analytics, Webmaster Tools, and SERP interface changes over the past couple months, it may come as a surprise to you that I actually got my start at Fathom as a member of our Internet Video Production team. And while quite a bit has changed in the online marketing world in the three years since I migrated to Fathom’s SEO team, there are some constants in the video production arena that certainly still apply today.

So when I stumbled across the shot composition video that Steve Kozak (Director of Video Production and Marketing) and I produced for Fathom back in 2008, I became reminiscent and ended up watching through our whole video production tips series. And though these videos predate our beautiful HD camera, I was glad to see that the information presented still strongly applied.

With that being said, I wanted to re-share these videos with our readership as a solid collection of handy tips, tricks and guidelines for improving the production quality of your online videos (and your offline videos as well). Enjoy!

Basic Camera Settings for Better Online Videos Part 1

Basic Camera Settings for Better Online Videos Part 2


Basic Camera Settings for Better Online Videos Part 3


Shot Composition Rules for Shooting Better Online Video


How to Light a Whiteboard Professionally


About Cliff Karklin

Cliff Karklin is Director, Integrated Analytics at Fathom with over 10 years of online marketing experience with an Analytics and Technical SEO focus. In addition to his work across the company, he heads up analytics and technical initiatives for the Consumer Brands and Ecommerce Team.When Cliff isn't at the office developing creative strategies and digging far too deeply into analytics, you can usually find him still connected to the online world, pouring over the latest industry news and testing new tools and processes.Follow Cliff on Twitter @CliffyKOnline

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