Top 10 Reasons to Use Online Video for Your Business

The day has finally come where videos have officially established themselves as “rankworthy;” finding their way to the top of the ranks in Google’s Universal Search. Whether you are a small business in Seattle selling argyle socks or a large corporation with a global stronghold in your industry, online video is more valuable than ever in promoting your services. Need more motivation to drive your business into online video? Here are 10 reasons to use video for your business!

  1. On-Demand Accessibility
    Widely available, low-cost, high-speed Internet connections are available almost anywhere these days. And, with the influx of portable, Internet-ready devices (cell phones, iPods, laptops, etc.) capable of streaming online video content, viewers will soon be able to access video from virtually every corner of the world.
  2. Powerful Sales Tool
    According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2008 to January of 2009. According to Jeffrey Grau, senior analyst for eCommerce and author of “Video Usage in Ecommerce: The Best is Yet to Come,” the benefits of videos touted by Web retailers include a lower number of abandoned shopping carts, reduced return rates and higher sales.
  3. Adding Video is Tops Among Retailers’ “To-Do Lists”
    Even in the current state of the economy, seeing the sales lift from video content on their websites, retailers are exerting pressure on their suppliers to create innovative, eye-catching video content. Even with tight budgets, retailers are reluctant to cut online video production spending. According to SLI Systems, only site search, email marketing, user-generated content and search engine marketing were found and considered less dispensable than online video.
  4. Blogging, Video Sharing & Social Networking
    Once retailers and online marketers build up video content on their sites, they will then focus on turning their efforts and video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networking sites and video-sharing destinations, according to Jeffrey Grau of eCommerce.
  5. Awareness
    Online videos can create awareness to the viewers on many levels. Video campaigns should create awareness to the type of company being represented, types of products offered, and any other products or services. Online video is interactive, measurable and cost less per eyeball than any form of print media.
  6. Free Advertising
    Probably the best thing about online video is that everyone – retailers, marketers and even your average Joe – can upload any video, anytime, for free! With free uploading, and a down economy, we may begin to see the highest increase in video uploading and sharing than the Internet’s seen in its short history.
     

    “My opinion is that [retailers] will be putting the marketing dollars that they have remaining into online vehicles.” – John McAteer, Google’s head of Retail Marketing.

  7. Demographics
    You may be asking yourself, “Why should I invest my time and efforts into online video to promote my product? Only college kids watch videos, right?” Wrong. According to a nationwide survey conducted by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24.
  8. Better-Educated Leads
    Users are more likely to watch a visually stimulating video about your products than they are to read a long and possibly boring text document. Online video can stimulate your potential customers or clients to learn more about your products and services before they buy. And, with the knowledge they’ll gain from their viewing experience, your life will become easier when you don’t have to explain what exactly it is that your company specializes in.
  9. Results!
    By having an online video embedded within your site or on YouTube, you are more likely to rank within the top pages of Google search results. As a matter of fact, video is 53 TIMES more likely than text content to rank within the top of search engine results!
  10. Your Own Personal FCC License
    When it comes to online video, you can throw away all of the traditional commercial advertising rule books! Having a domain name is like having your own personal FCC license. You can produce any type of multimedia content to broadcast your company’s products, offerings and services. You have the ability to produce as much, or as little, content as you deem necessary.

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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  • Holly Powell says:

    Thanks for sharing this. With those reasons being said or written, people should me convinced why to use video marketing. Besides the fact that search engines loves video content, it is truly rank worthy.. Thanks for this resources, looking forward to reading other great posts.

  • Hallo FathomSEO. Great blog you guys have here and thanks for sharing this.

    I have added your feed to my rss reader.. So now i just looking forward to the next post.

    Paw hellegaard – Denmark.

  • Keith Rouse says:

    “As a matter of fact, video is 53 TIMES more likely than text content to rank within the top of search engine results!”

    WOW! I’d like to see the stats that support that statement.

  • Hey Steve, great article. I own a web video production company. We’re a young startup that’s trying to build a reputation in this growing industry. Your article will be one I’ll link to to help explain why Web Video is a growing and important medium.

    Keith – to answer your question… “A properly submitted web video is 50X more likely to achieve a first-page Google ranking.” (Forrester Research)

  • Link Roundup 6 – Crowdsourcing, Entrepreneurship, Marketing, Video | Wooshii Blog says:

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  • LEE says:

    Good Article

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