'Tis the Season for Increases in Online Education Programs

It is estimated that by 2019, nearly 50% of all classes will be taught online. The Internet is revolutionizing the traditional education model. Educators around the nation are increasing their efforts to implement the newest technology to enhance their students’ learning experience.

Many universities already offer audio or video recording of certain lectures in order for students to have the opportunity to review the material. Some universities, such as the University of Phoenix, offer exclusively online courses for people who are unable to enroll in a traditional university.  There are currently about 25,000 online courses offered in the United States. The ability to easily access courses online allows more people to achieve a higher education degree.

In July, a consortium of universities and colleges throughout the nation announced a partnership with online education provider Coursera to offer free online courses for their students, in addition to their traditional course offering. Several of the institutions to offer these mass open online courses (MOOCs) are among the nation’s most prestigious universities: Harvard, MIT, Duke, California Institute of Technology, and John Hopkins.  Currently, most institutions do not offer course credit for these MOOCs, but with the increasing popularity this may change.


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About Michael Kartson

Michael Kartson is a Senior Account Executive at Fathom (since 2008) specializing in management of online marketing campaigns for the education and financial verticals. A graduate of John Carroll University’s Boler School of Business, Michael excels at bringing problem-solving skills, strategy and execution to all of his clients. He has an excellent history of delivering companies with tactical strategy for their online marketing plans. Michael also brings over 7 years of experience to paid search and display campaigns, including management and optimization focus on improving ROI and gaining market share from competitors. He manages a team of talented specialists across several departments to help identify market opportunities while measuring ROI. In addition he has helped clients expand into video, social, and email marketing to widen their online presence.

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