The eyes and ears of health professionals nationwide are focused on Cleveland over the next 3 days, as Cleveland Clinic—one of the nation’s top hospitals—brings together doctors, entrepreneurs, innovators, and scientists to discuss recent medical innovations. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Well, as my clients know, I pride myself on constantly staying on top of the future of the healthcare industry—and here it is on display right here in Cleveland.
The conference started with some 15 startups discussing their new products and services, each one more innovative than the next. Medicast, for example, turns your living room into a doctor’s office for real-time diagnoses. TalkSession brings telemedicine to mental health, which is so important in our society these days. Kensa Health has taken the home thermometer to the next level, using it to create a real-time map of human health on a global scale. For me—a lover of technology, gadgets, and the healthcare revolution— these new companies are incredibly exciting.
- 80% of attendees said the obesity/metabolic crisis in America is either “getting worse” or “spiraling out of control.”
- According to Dr. Toby Cosgrove, CEO of Cleveland Clinic, the Affordable Care Act takes important funding away from the healthcare sector and lengthens the time to get innovations to market.
- On the plus side, some 50% of attendees said that the Affordable Care Act will be a good thing for innovation in medicine.
- Cleveland Clinic unveiled more than 10 different corporate wellness initiatives that it has launched, leading to 415,000 pounds lost amongst its caregivers.
I love my job because I get to work at the intersection of technology and healthcare, two rapidly changing industries. Stay tuned for more ideas as the conference continues!
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