The Process of Production

For most of us, video has become something we see on a daily basis. With the overflow of amateur video flooding social media outlets, the art of professional video production is often taken for granted.  Professionally there are three very important stages when creating video: pre-production, production and post-production.

  • Pre-production is more or less the “planning” part of a production; it is an integral part of how the production itself will run. The pre-production stage includes thinking of everything that will be needed for the production itself. A few major steps included in pre-production consist of conceptualization, scriptwriting, and storyboarding.
  • Production is the stage where the actual filming of the video begins. It’s taking all of the preparation that was involved in the pre-production process and applying it. There’s a lot more involvement in production than just filming, though: for example, lighting, staging, audio, etc. This is the bulk of the three stages of production, where the vision really starts materializing.
  • Post-production is the stage in which you collectively gather all of the footage that you’ve filmed to begin the editing process. There are other aspects besides footage involved in the post-production process. For instance, audio, color correction and optimization. All of these techniques are instrumental to creating a finished product for delivery.

A lot of time is dedicated to each of the three stages of production. I’ve only mentioned a few out of many assets that are included in each one of these processes. So, the next time you watch a professional video, it’s safe to assume that the production process was at least twice as long as the actual video itself.

Tip: If you want to stand out against the amateur uploads across social media platforms, don’t skip the small stuff and use every step of this production process for a better quality of video.

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