Students continue to choose universities based on reputation. Professors and researchers want to be a part of a highly ranked research institute. Organizations look to fund reputable research universities. Do you market your university’s research in the right ways to attract these audiences?
Too often universities fail to promote and inform the public of the in-depth, groundbreaking research they conduct. Whether there’s tension between recruitment and research teams or a limited funds allocated to marketing research, it’s imperative for universities to find a solution to the problem.
The good news is that in today’s digital world, it’s easier that ever to share and promote information. Take a look at the infographic below to learn about a few easily accessible channels for marketing your university’s research.