Telemedicine Trumps Changes in Healthcare Policy Post-Election

Whether you lean left or right, it is safe to say that many were caught off-guard with the results of the 2016 presidential election. Those in the healthcare industry are certainly no exception. With the future of the Affordable Care Act unclear, IT companies built around ACA as well as established healthcare institutions are questioning how to move forward in the years that it will take to unwind Affordable Care and establish healthcare privatization.

In this interview, Fathom’s Chief Strategy Officer Jeff Leo Herrmann and Founder of Fathom Healthcare Bill Balderaz discuss the effect the presidential election will have on healthcare marketing budgets and why we should all be keeping an eye on the increasingly important role of telemedicine.

Topics discussed include:

  1. Timeline on repeal of the Affordable Care Act
  2. Pivot opportunities for companies that built a business around the Affordable Care Act
  3. Discrepancy in care with the re-emergence of privatization
  4. Impact of mergers, acquisitions and consolidation on hospital systems and physician practices
  5. Increased competition and increased marketing budgets to tackle population health initiatives
  6. Advent of telemedicine and improvements in quality of care

Please let us know what you think. Where do you see the market going?


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Interested in the future of healthcare marketing? Read our blog Creating a Cohesive Healthcare Strategy With SEO, Social, and Paid Search to learn how to bring all of your marketing channels together for integrated healthcare marketing success.

About Jeff Leo Herrmann

With a commitment to constant learning, leadership development, and teaching, I am fortunate to have a live laboratory to experiment in every day as the Chief Strategy Officer of Fathom and Show Runner for our content platform, Creating Your Unfair Advantage.Living at the intersection of Content Marketing and Social Selling enables me to be a resource to both Sales Executives and CMOs alike because I understand the dynamics of their relationship.You won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.As a Boomerang back to NE Ohio after 15 years split between Chicago and New York, and my time on the speaker-circut presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich and Milan, I have an intense appreciation for work-life synergy and the power of virtual work environments. I am also thankful for the analytical rigor of my MBA program at the University of Chicago, Booth School of Business.


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