Supersize My Video with Google TV

Earlier this week, Google showed us how they plan to transform the way we’ll watch television by unveiling the features of the upcoming Google TV. You can check out the new Google TV website, but briefly, some of the product’s coolest features include:

• YouTube perfected for TVDouble rainbows never looked so good! Google TV will optimize any YouTube video for your 50-inch plasma.
• Simultaneous television and Internet – Watch the Oscars and tweet your snide remarks on the same screen.
• Smartphone remote control – As if your iPhone didn’t already do enough, you can now use it as a remote control for GoogleTV.
• Online Web surfing – Access the Web from your couch using an easy-to-use interface.
• Apps galore – Google TV comes preloaded with apps like Netflix, Pandora, Amazon Video on Demand and Gallery. Starting early next year, apps from the Android marketplace will work on Google TV.

Google TV sounds pretty awesome for your living room, but can it really revolutionize the way you think in the board room? Can you expect your online videos to immediately see a 300% increase in views? Will families start gathering around the television to watch the product demo you’ve posted on YouTube?

Probably not.

While Google TV won’t instantly transform the way we think about video, it is one more piece of evidence that should show companies with a weak online video presence that they are quickly falling behind. Just five years ago, it was easy to discount the need for online video when the only place to put your videos was one lonely page on your website. Even as YouTube started exploding in popularity, it was easy to pass off video as something that other industries should be concerned about.

With Internet video on every smartphone and now making its way into the living room, it is impossible to deny that online video makes a difference. Just like even the loudest naysayers ran out of ammunition for shooting down the need for a website, it is getting harder and harder to defend a lack of online video.

If you’re one of the many companies with a weak online video presence, it’s not too late to get into the game. You can start by finding out what your target audience wants to see. If you create videos that have real value to your audience, you’ll be amazed at how much exposure your content will get.  You may even make it onto the big screen.

Get into the game with online video. Find out how Fathom can help you create an Internet video marketing campaign that will get you noticed on the Web.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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