Higher-Ed Standard, 3rd Ed.

1 in 10 public and private colleges is in acute financial distress.

(Moody’s, July 2014)

Does this concern you? It should. But fear not, the 3rd edition of Fathom’s EDU Standard offers marketing wisdom for colleges and universities that care about sustainable growth in a cloudy economic climate.

Download it today to learn about:

  • 3 agents of massive future change in higher education
  • A 3-step-process for mapping the student journey to meet enrollment goals
  • Google benchmarks for organic & paid search in the education category
  • Trends in SEO, PPC, email, and video marketing


Download the Standard

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

One Comment

  • Steve,
    We are looking to open a conversation with you with regards to our EDU marketing abilities that we could assist you with. Our primary abilities are email, postal & digital cookies in the EDU Market. Multichannel opportunities is what we hope to accomplish with you. Please let us know if we can set a time with you or if you are not interested. Thank you!

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