Social Media Image Size Cheat Sheet

Social Media Image Size Cheat Sheet

In 2016, resolve to make your social media image content a little more organized! Since each network has different requirements for an optimal size image, posting an image across all networks is not as easy as it sounds. Not to worry! I have created a social media image size cheat sheet that you can bookmark and refer to throughout the year.

 

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Facebook

1.Facebook Cover Photo: 851 x 315 pixels

  • Displays at 851 x 315 pixels on desktop and 640 x 360 pixels on smartphones.

2. Facebook Profile Picture: 180 x 180 pixels

  • Photo will appear on page as 160 x 160 pixels on desktop, 140 x 140 on smartphones, and 50 x 50 on most feature phones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

3. Shared newsfeed image: 1200 x 630 pixels

  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

4. Shared newsfeed link image: 1200 x 630 pixels

  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
  • Tip: Facebook will scale photos under the minimum dimensions so increase image resolution at the same scale as the minimum size.

5. Highlighted Image: 1,200 x 717 pixels

  • Will appear on your page at 843 x 504 pixels.
  • Tip: choose a higher resolution at that scale for better quality.

6. Facebook Newsfeed Ads: See the chart below for recommended sizes (Note: Images in carousel format ads, regardless of objective, are recommended to be 600 x 600 pixels in size). For more design guidelines, visit the Facebook Ads Guide.

FB Newfeed Ad Sizes

 

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Twitter

1. Profile Photo – 400 x 400 (Displays 200 x 200)

  • Maximum file size 2 MB.
  • JPG, GIF, or PNG.

2. Header Photo: 1,500 x 500

  • Maximum file size of 5 MB.
  • JPG, GIF, or PNG.

3. In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

  • Users may tweet up to 4 images at once.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 3 MB for animated GIFs.

 

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Instagram

1. Profile photo: 110 x 110

2. Square photo: make sure to maintain an aspect ratio of 1:1.

3. Photo Thumbnails: 161 x 161

  • Photo Size: 1080 x 1080
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.

 

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Pinterest

1. Profile Picture: 165 x 165

  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB.
  • Supports JPG and PNG for profile pictures.

2. Pinned images: Pinterest puts a limit on the width of the image but not the length. However, remember here that larger images result in higher engagement. See other guidelines below:

  • Pins on main page and on a board appear as 236 pixels (height is scaled).
  • It’s recommended to use an image aspect ratio of 2:3 to 1:3.5
  • Expanded pins have a minimum width 600 pixels (height is scaled).

3. Board Display: 222 x 150 pixels (large thumbnail), 55 x 55 (smaller thumbnail)

 

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Google+

1. Profile Picture: 250 x 250 pixels

  • Maximum file size 100 MB.
  • Maximum dimensions not listed – though I was able to upload a photo at 5,200 x 5,300 pixels.
  • JPG, GIF or PNG.

2. Cover Image: 1,080 x 608 pixels

3. Shared Image – 497 x 373 (displays as)

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2,048 x 2,048 pixels.

4. Shared Link – 150 x 150 (Thumbnail)

5. Shared Video – Width of 496 Pixels

  • Shows in the feed and on page as 497 x 279 pixels.

 

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LinkedIn

1. Profile Picture: 400 x 400

  • Minimum 200 x 200 pixels.
  • 10mb maximum file size.
  • JPG, GIF or PNG files only.

2. Personal Background Image: Between 1000 x 425 and 4,000 x 4,000

  • Recommended between 1000 x 425 and 4,000 x 4,000 pixels.
  • Maximum size 4MB.
  • JPG, PNG or GIF files only.

3. Banner Image for Brand (Company) Pages: 646 x 220 (Minimum)

  • Maximum 2 MB.
  • Landscape Layout.
  • PNG, JPG or GIF.

4. Standard Logo: 100 x 60 pixels

5. Career Cover Photo/ Hero Image: 974 x 300 pixels

 

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YouTube

1. Channel Cover Photo:  2,560 x 1,440

2. Display sizes across networks:

  • Tablet display: 1,855 x 423.
  • Mobile display: 1,546 x 423.
  • TV display: 2,560 x 1,440.
  • Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible);Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

3. General video guidelines:

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.
Jordan Flinn

About Jordan Flinn

Jordan Flinn is a Sr. Manager of Social Media Marketing for Fathom specializing in all things social media and online PR for healthcare accounts. She is a graduate of the University of Cincinnati, but was born and raised in Columbus and happy to be back. During the day, you can find Jordan working on creative social media strategies, content optimization/writing, or doing online research. She enjoys problem-solving and staying up to date on the best practices in PR and social media. Outside of the office, she enjoys spending time with her dog, Louie!

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