Semantic Search Optimization: The Next Big Thing in the World of SEO [Guide]


What is semantic search optimization? What is the new direction of SEO?

As marketers, questions about the new direction of digital marketing may come to mind as you are planning for the future. It is important to be proactive, stay ahead of the latest trends and keep an open mind to potential adaptations of new marketing strategies—especially in the digital marketing space. One thing we do know that will never change in the world of SEO, is that it constantly evolves.

The fast-paced, forward-moving world of online marketing can bring your business a sense of urgency to complete all of the necessary changes. Trust us, there’s no need to worry or to feel bogged down by constant change—there are experts out there who have done the research and willingly share their findings to help you roll with the punches. Use those experts and their resources to your advantage. We’re all in this together, right?

Semantic Search Optimization

Semantic search optimization, for example, is a new strategy that can help you stay ahead of any changes headed your way. Download Fathom’s guide to learn more about this strategy, which includes:

  • The definition of semantic search
  • How to satisfy user intent with semantic optimization
  • How Google determines which sites are providing the most beneficial information to users
  • Using these learnings to be strategic in your SEO strategies
  • Reasons why this strategy is here to stay



Danielle Iera

About Danielle Iera

Danielle is a Pittsburgh, Pennsylvania native with over 10 years of digital media management, digital marketing and advertising experience in the manufacturing, publishing and construction industries. Danielle graduated from Robert Morris University in Moon Township, Pennsylvania, where she studied business management and non-profit management. While not at work–she enjoys spending time with her family, reading comics, binge watching TV shows, keeping up on her American Sign Language (ASL), cooking and trying new wines. Follow Danielle on Twitter—@danielleiera


  • Danielle you are very talented in writing:) i am following this blog in around a year and i never stopped reading!

  • The on-going success of an SEO professional may be closely tied to their ability to embrace a continual learning posture and having the ability to be flexible. You are right, “One thing we do know that will never change in the world of SEO, is that it constantly evolves.”

  • Nice timing! The term “Semantic SEO” drives me bonkers. It’s as annoying as the time period after nofollow became a widespread term, then everyone referring to actual links as “dofollow” links.

    Thanks for sharing your deck.

    • Danielle says:

      While buzzy marketing terms drive many marketers bonkers, there is definitely something behind most of them. I enjoy this fun, logical explanation to why Semantic SEO works from Crazy Egg: Everything About Semantic Search — scroll to the section titled, “Why Is Semantic Search Better Than The Traditional Keyword Search Model?”.


  • For me personally when it comes to all things SEO, “If it ain’t broke, don’t fix it”. I still would love to see some live case studies of Semantic SEO strategies so we can see how the future SERP’s will begin adjusting and how we can adapt faster, but for now good old fashioned relevant content, guest posting and niche link outreach works like a charm.

  • Zarin says:

    Thank you Danielle Iera ! i follow your blog every day , good luck

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