Practitioner Level Content vs. Transformational Content – This Week in Creating Your Unfair Advantage

Practitioner level content is the stuff of SEO dreams. It’s search optimized, scanning-friendly, and typically includes a catchy title readers can’t resist clicking (e.g., ’10 Ways Practitioner Level Content Will Increase Your Revenue by 300%). Transformational content, on the other hand, thinks a little deeper, asking the ever-important question ‘why’. Typically longer and denser, transformational content rewards readers that stick around with insightful comments on industry and practice that simply cannot be gleaned from practitioner level content.

The question is, which is right for your organization? In this week’s episode of Creating Your Unfair Advantage, your hosts Jeff Leo Herrmann and Jon Pogact lay out the reasons you should consider each.

Why Should You Listen

To learn the pros and cons of these different types of content as well as the role that business goals and your content marketing mission statement play in deciding whether to go with practitioner or transformational content.

What Is Creating Your Unfair Advantage?

Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact. This podcast is aimed at transformational marketers who believe that marketing can be their company’s unfair advantage and that they, in turn, can be their organization’s unfair advantage.
Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.
Find more episodes of Creating Your Unfair Advantage here and start punching above your weight.

Victoria Grieshammer

About Victoria Grieshammer

Victoria Grieshammer is the Marketing Coordinator of Content Development at Fathom. Formerly, she was the Head of Marketing on the Fathom Manufacturing team. Victoria joined Fathom as an Associate Copywriter after graduating from Allegheny College with degrees in English and Psychology. Her previous experience includes e-commerce copywriting at Little Tikes and coordinating social media campaigns for small businesses, giving her a varied background in digital marketing. When she’s not at Fathom writing and learning, you can find her jogging around Cleveland or reading a book. You can also find her on Twitter at @Vgrieshammer1.

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