PPC 101 eBook

Set the Foundation for a Basic-to-Intermediate Understanding of PPC

Download the 30+ pg. eBook to learn:

  • Key features of pay-per-click and how it integrates with other marketing
  • How to navigate My Client Center & AdWords Account
  • What PPC metrics mean and how to report on performance
  • How to organize and structure your account
  • Techniques for optimization

Get the Book

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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