As consumer-driven healthcare becomes increasingly popular, health systems that publish content of exceptional value and create patient communities for exchanging information and stories are the ones that win.
After all, the most trusted sources of healthcare Web content come from doctors (60%), nurses (56%) and hospitals (55%).
“The Future of Patient Engagement” reveals:
- The latest stats on the online habits and biases of healthcare consumers.
- Why healthcare organizations should practice content marketing.
- How hospitals can do ad retargeting effectively.
- The virtues of promoting a hospital/health network on LinkedIn.
*PricewaterhouseCoopers survey of 1,000+ patients and 100+ healthcare executives