As consumer-driven healthcare becomes increasingly popular, health systems that publish content of exceptional value and create patient communities for exchanging information and stories are the ones that win.

After all, the most trusted sources of healthcare Web content come from doctors (60%), nurses (56%) and hospitals (55%).

“The Future of Patient Engagement” reveals:

  • The latest stats on the online habits and biases of healthcare consumers.
  • Why healthcare organizations should practice content marketing.
  • How hospitals can do ad retargeting effectively.
  • The virtues of promoting a hospital/health network on LinkedIn.

*PricewaterhouseCoopers survey of 1,000+ patients and 100+ healthcare executives

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About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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