Online Video Use in America Up by 45% in 1 Year

Just last week we were trumpeting the continued growth and popularity of Internet video and its many uses across the Web. We do this ocassionally to remind our readers about this amazing tool that you have at your disposal for powerful marketing strategies and branding efforts.

Coincidentally, reported only last week that Nielsen Company data indicates online video use in America is up by 45% compared to where it was last year at this time. Now, admittedly, it’s been a rough winter in parts of the United States and a lot of folks have been home-bound, but we at Fathom don’t think that explains this very large jump in web video viewing. Rather, between Netflix, Hulu and YouTube, more and more consumers are “tuning-in” to the convenience of Internet video as their viewing resource. And with YouTube now featuring more commercials before their video content, advertisers are “getting it” about reaching this growing Internet generation with their products and services messages.

If you “get it” too, we’d like to work with you. Fathom Online Marketing produces and distributes web videos for branding and marketing purposes for clients across the spectrum of the business world in North America. Contact us today to learn more about our Internet video marketing services. And check out the full article here to learn more about the growth of online video in the U.S.A.

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