Online Education Growth in Ohio

This year there has been a large push for the growth of online education, K-12 through higher education.  Ohio has more than 31,000 students enrolled in full-time online schools, making it the state with the second-largest enrollment in that category. Arizona takes the lead with about 37,000 students.

Ohio currently has seven e-schools. In the past the state budget did not allow for more schools to open. However, the 2011 state budget changed that, allowing up to five new online schools to open each year starting January 2013. Online schools in Ohio received $209 million from state funds for the 2010-2011 school year. Online schools offer cost savings in a number of different ways: school building costs, cafeteria costs, and transportation costs. The growth of e-learning is strongly encouraged by state lawmakers. Governor John Kasich is asking lawmakers to support the expansion of blended learning environments in local schools. Blending learning courses blend online and face-to-face learning. A substantial portion of the course content is delivered online and students may be asked to engage in discussions through online forums. Ohio plans to expand the number of online schools to provide more access to students, and because these programs are funded by the state, they are free.

For more information about Online Schools and developing digital marketing strategies for your schools. Contact the Fathom Education Team and  Follow us on Twitter: EDU_Marketing


Check out Fathom’s 30-pg. Ultimate Guide to Marketing an Educational Institution with Social Media. It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school.

Social Media 101 for Schools

About Michael Kartson

Michael Kartson is a Senior Account Executive at Fathom (since 2008) specializing in management of online marketing campaigns for the education and financial verticals. A graduate of John Carroll University’s Boler School of Business, Michael excels at bringing problem-solving skills, strategy and execution to all of his clients. He has an excellent history of delivering companies with tactical strategy for their online marketing plans. Michael also brings over 7 years of experience to paid search and display campaigns, including management and optimization focus on improving ROI and gaining market share from competitors. He manages a team of talented specialists across several departments to help identify market opportunities while measuring ROI. In addition he has helped clients expand into video, social, and email marketing to widen their online presence.

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